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Smarter Tools.
Better Guest Experiences.
More Revenue.
Designed to empower the boldest operators in the world.
What is Peek Labs?

Peek Labs is the innovation engine behind the activity industry’s most forward-thinking tools. We’re a team of engineers, designers, and product thinkers dedicated to solving the toughest challenges tour operators face — before they even ask.

From AI-driven personalization to streamlined operations and powerful integrations, we’re creating the tools that help tour and activity businesses grow smarter, run smoother, and delight guests every step of the way.

We don’t stop at solving 75% of the problem. We build the software that finishes the job — and unlocks entirely new opportunities.

Why it Matters

The experience economy is evolving fast — and leading operators need more than just software. They need a partner obsessed with unlocking their full potential. That’s where Peek Labs comes in.

  • Boost Revenue — Smarter upsells, personalized offers, and real-time availability tools that drive more bookings.
  • Increase Productivity — Intelligent automations, integrated systems, and tools that do the heavy lifting.
  • Delight Customers — Thoughtfully designed experiences before, during, and after the tour that create lifelong fans.
Built for Visionaries

We partner with ambitious operators who aren’t satisfied with “good enough.” If you’re constantly looking for the next edge — whether it’s operational efficiency, elevated customer experiences, or new revenue streams — Peek Labs is building with you in mind.